Saatchi
It seems like only yesterday that we were called into one of the worlds largest mainstream advertising agencies to set up and establish a creative department responsible for the agency's computerised concepts and designs, business pitches, high end image retouching and photo-composition for press and poster.
Our achievements can be listed:
1. After analysing the agency's work-flow to ascertain the necessary steps to produce the final print advertisements, we made recommendations over a year period to the Creative Services Director, The Head of Art-Buying and the Production Director that streamlined the production process, altered the way production was handled by using a "Digital" route, and saved massive amounts of time and money for the agency. An example can be seen in the gallery. The advert "A Bus load of people wins on instants every 15 seconds" was created entirely digitally, from concept right the way through to photography, retouching and submitting press ready material. The agency was staggered to learn the costs were kept below £40K. The image was used across most medias, for both press and poster and POS.
2. After the installation of computer design equipment and the training of staff, the department went on to achieve a staggering £240K bottom line profit on a turnover of £525K, an amazing achievement by anyone's reckoning!
3. Not only did we deliver on profit, we also were one of the 1st retouching and photographic companies to win a number of D&AD awards in the public services & Charities category, and silver awards for the most outstanding mixed media campaign.
We now offer our experience and knowledge to advertisers and companies that have a desire to to use similar facilities that main stream agencies and design companies use, at a affordable price.